The following represents our Vivid Vision for the future of Medium Rare Industries. We’ve described in detail exactly how each piece of the company will look, feel, and act like by January 1, 2022. This is the future we are working towards each and every day...
Cave Tools products are the physical manifestation of this value. They are designed to be strong and durable. As people, we also embody mental fortitude because hard work and perseverance is in our blood.
Life is full of adventure if you are willing to step into the unknown. We do things our way and we are not afraid to go up against convention.
Barbecue is all about bringing family and friends together to strengthen our connections. When we all work together as a team we can achieve truly great things in life.
Continuous Improvement is woven deep into our moral fabric. We are always looking for new ways to improve our products, the way we do business, and the impact we can make in our communities.
A strong family unit exhibits loyalty. Sure you may fight or get into arguments, but you can always trust that your family has your back. We're there for each other and we always support our customers in time of need.
Think of how happy and fun things were when you were young. You didn’t take life too seriously, instead you just enjoyed the moment. We celebrate the joyful times in life and vow to always stay young at heart.
Technology has connected society in amazing ways. However, deep personal relationships have never been weaker. Whether you consider your family to be blood relatives or your inner circle of friends, we all need people that we can rely on and who can serve as role models to guide us down the right paths in life.
At Medium Rare Industries, our purpose is to facilitate meals that bring friends and families closer together.
We believe that when you are confident at cooking, you cook more often. When you cook more often, you end up spending more quality time forming in-depth relationships with the people you love.
We achieve this purpose through the creation of physical grilling products, educational barbecue classes, learning tools, and fostering a tight knit community.
A Grill Master is a natural leader. Whether they’re cooking for Family or Friends, people look to the Grill Master as the provider of the group. If there is a party or celebration, it’s happening at their house. In front of the Grill or Smoker they’re strong and confident, often sharing interesting food or history facts while preparing the meal.
Grill Masters understand that there’s always more to learn, but they’re willing to put in the time because hard work and perseverance is in their blood. Above all, Grill Masters appreciate the deep relationships and memories that are formed when everyone sits down at the table together. Each gathering creates a ripple effect and brings the world just a little closer together.
By partnering with leading barbecue experts, Grill Master University continues to succeed in bringing world class cooking education to the average man and woman. What started out as a single meat smoking masterclass has now expanded into 5 in depth training programs, a monthly digital magazine, and even live cooking classes.
To date we have served over 20,000 students helping them build the core skill sets and the confidence to become true grill masters. Together we are all united under the singular belief that when you are confident at cooking you cook more often and when you cook more often you spend more quality time forming deeper relationships with the people you love.
While many of our students enroll in Grill Master University out of a desire to improve their cooking skills, what they find is that the true transformation they experience is becoming more deeply rooted in their communities and a new found sense of fulfillment.
Referred to simply as “The Family” this is our central community for all Cave Tools Customers and Grill Master University Students. With members ranging from Backyard Enthusiasts all the way up to World Class Pitmasters. The Family provides a wealth of knowledge and support for its members. In The Family we have each other’s backs.
We’re there when someone needs help and we celebrate their achievements. Whether it’s a big win or a small win, we all have a vested interest in seeing each other succeed.
Our marketing has become synonymous with providing value. We regularly publish new recipes, how to articles, videos, and the best tips and tricks for avid barbecue fans. If you have a question or want to learn a new cooking technique, then we are your number one resource online to go to. We treat our content the same way we treat our product development, so only the highest quality information gets published. Our blog articles frequently rank at the top of Google, increasing our exposure to over 150,000 monthly website visitors.
Over 250,000 people have signed up for our email list so they can receive regular updates from us. People actually look forward to receiving our emails because they are humorous and primarily focused on educating and building a relationship with our customers. We have also curated a large team of brand ambassadors that blog about and review our products for their audiences.
Our customers have a pleasant experience when interacting with our brands. Through email and phone support we maximize the number of one on one conversations with our customers so they can share constructive feedback and support our goal of continuous improvement. We have succeeded in adding a very human element to the online shopping experience and our customers take pride in knowing their opinions make an impact on the direction of the company.
Medium Rare Industries is run by a small team of no more than 15 people. We have a head office in Philadelphia, but the majority of our team members work remotely and enjoy the freedom of location independence. We have a fun, light hearted culture and everyone is in line with our vision and core values. Each year, we get together for an annual company retreat to form deeper bonds and go on adventures together.
Collectively our brands are generating over $5M in revenue per year with a 20% net profit margin. $4M of this revenue is generated from sales in the US while the other $1M is coming from international sales. We have strategically built up 3 months worth of cash reserves in the bank to provide support against any outside market forces and we are self financing our future growth and expansion.
We sponsor a number of competitive barbecue teams that represent our brands in competitions all over the United States. Thousands of people participate in barbecue competitions each year, but at heart, it’s a very tight knit community and word of mouth spreads quickly. Cave Tools and Grill Master University have thus become known for our premier quality products and education programs among “die hard” barbecue fans throughout the country.
Medium Rare Industries is a collection of family brands dedicated to the art of barbecuing and the family bonds that naturally strengthen during a fine summertime cookout. By offering the highest quality Products, Education, and Learning Tools paired with a tight knit Community our customers receive the support they need in all areas of their journey to becoming a Grill Master. As a result, they find themselves naturally organizing more time together with their family cooking, eating, and enjoying each other’s company.
We pride ourself on being the platform for bringing family and friends closer together and enabling fun, happy memories for all. In addition to strengthening families, we also help those who may not have access to the same enjoyable experiences as other family units. For this reason, we donate a portion of our profits every year towards helping underprivileged families so they, too, may experience joy in their lives.